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Frans van Loef

Strategy Execution & Executive (Team) Coaching


When you start on something new, do you free up capacity within your team or do you add it to your workload?

About Me

Frans van Loef is a highly regarded international expert in unlocking and realigning organizational capacity for maximum impact. His hands-on approach, "FreeCapacity," is in high demand among organizations facing workload challenges. With over 20 years of experience as a strategic senior executive and entrepreneur, Frans helps international organizations in a range of industries, including Biotech, Energy, Financial services, IT, Media, Mobility, Pharma, and Retail, achieve their full potential and make meaningful progress.


Clients of Frans van Loef, Sijthoff Media
Clients of Frans van Loef, include Alnylam
Clients of Frans van Loef, Stedin
Clients of Frans van Loef, Merck
Clients of Frans van Loef, Leaseplan
Clients of Frans van Loef, Organon

What I Do

Three key expertise areas:

Strategy Execution Support & Coaching

With his high-impact approach and proven track record, Frans can help unlock resources, simplify processes, and make faster decisions, leading to more actionable strategies and increased progress in meaningful work

Executive Coaching & Mentoring

Burn-out Prevention

As a sounding board for execution challenges and stakeholder management, Frans can provide executives with the support they need to overcome any obstacles they may face.

Frans van Loef helps prevent burnout in individuals and organizations by taking a holistic approach to the root cause of burnout: workload. Frans helps organizations avoid the blind spot of putting too much pressure on employees by offloading projects and simplifying processes.


Karel Cool | Professor at INSEAD

I met Frans Van Loef when, as Director of the Amsterdam Institute of Finance, he was seeking to expand the scope of the programs at the AIF. It was an opportunity to design and deliver a new strategy program (Competitive Strategy in a Digitizing World) for executives. Collaborating with Frans was enriching and a pleasure at the same time. Frans brings very sharp strategic insights as well as an unusual knowledge and skills on making organizations meet their strategic goals. He also used his high-level and hand-on knowledge to achieve a turnaround at the AIF. His wide and deep experience in leading companies and coaching leading executives makes Frans uniquely capable to be an impactful executive / team coach.



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